-Keep it simple. Try creating logos that convey as much information as possible while also being as simple as possible. This is the mark of a professional designer. Having a simple logo will help in a number of ways, including the ease of distribution. For instance, they are easy to place on letterhead and business cards because they don't require much space to be recognized and understood. If your logo is the Mona Lisa with some text slapped on top of it, you would always need the logo to be quite large just for people to be able to see what it is, and this is the kind of thing you will want to avoid.
-Make it memorable. You want viewers to become used to a logo, and they will do just that if you make it unforgettable. Think outside of the box and try to create a unique quality that's never been seen before. Making your logos memorable will, if you are or wish to become a designer, help you in the same way it helps the business it represents, with recognition. If your logo is well-known, that's a great mark for the portfolio.
-Use a font that compliments the style of what it represents. You aren't going to want to use an old-english type font for a pet store logo, and you aren't going to want to use a child's handwriting for a debt consolidation firm. Just use common sense in this area. You can also search the web for free fonts if you aren't quite happy with what you've got. There are a bunch of websites out there that contain lots of great community-designed fonts.
-Make your logo fit with different background colors. If you've got black text and a black icon, they won't show up if you have to place them on a black background, so create multiple versions of your logos to accommodate for different background colors. If it's imperative to stick to a certain color, then you might try adding a stroke (border) to your design to make it show up better, or perhaps placing the logo on top of a solid-colored rectangle of inverse color. You always will want your logos to be clearly visible so make every effort to keep them that way.
-Use vectors. Create your logos using vectors (paths) as opposed to pixels if possible, so you will be able to scale them up at a later date with no loss in quality. This way, you will not run into any issues if you ever need to print out your logo that you've created as a 200*100 pixel file onto a poster or banner. Insufficient size when you're stuck with pixels just isn't very easy to recover from. The only options you would have would be to either ignore the problem and scale it up despite the bad quality, or completely redesign the logo at a higher resolution, and you're simply not going to want to do either of these.
If you stick to these guidelines your logos will start looking very attractive, but don't take them all at face value; rules are made to be broken!
Article Source: EzineArticles.com
Thursday, April 23, 2009
How Do You Define a Good Logo Design?
Now to define a good logo design we first need to understand the purpose of having a logo. A corporate logo is one of the most essential branding elements for your company. It should be instrumental in building your corporate identity and should successfully exude the company's attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo. The functionality of a logo does not end here, I have not yet mentioned the most important function of a corporate logo. Your logo should be able to build a positive, strong and long lasting impression on existing and prospective customers. The very moment a person views your logo, even a part of it, he should think of your company.
Just think of some of the all time great logos, McDonalds', IBM, Nike— the moment you see their logos, even if you see a part of it or may be in Black and White (there comes another important aspect!) are you able to think of anything else than the respective company? The answer is definitely NO! The first thing that comes to your mind is the name of the company. This shows how strong an impression their logo leaves in our mind. Isn't that, what all of us are looking for?
How do you get your logo to leave such a strong long lasting impression? The key to this question is to make it easy to remember. Companies often make the mistake of thinking that a complicated artistic design might work well for them, while the reverse is true, in most cases. The simpler your logo is, the easier it is to remember and so it leaves a stronger impression on the people.
You also need to think of all the possible mediums where you are going to use your logo. You are not going to use your logo in only one medium, you might use it on your business cards and stationery, you might use it in your website, you might also use it in the conventional media like newspaper classifieds and magazines. This is why it is most important to inform your logo designers about the possible mediums where you are going to use your logo. You should also check if your logo looks good in Black and White, because tomorrow if you need to get a document in black and white with your logo on it, it should be very easily compatible to that as well.
In the beginning of this article, I have mentioned, that your logo can successfully convey the character and nature of your business to its viewers. How do we do that? There are a host of factors that are considered before designing a logo. When you place an order for a logo design, as a client it is your responsibility to give a clear brief of your company profile, the industry you are in and the nature of logo that you are looking for, to the designers. If you are not sure about the nature of logo that suits your company, let the logo design firm decide on that. There are many logo design companies who are experienced and they will be much better equipped to suggest you the correct type of logos. Any good logo design firm would conduct a market research about the different types of logos used in your industry by your competitors and their impact on the people. Based on that they will deliver you a set of logos from which you can choose any one and then they will customize that to your perfection.
If you have any corporate colors, as we have red for McDonalds', it will be wise to suggest the designers to use that color in your logo-any good designer would anyhow do that.
One last word, as with any other industry, it is definitely beneficial to buy professional service than to go for any amateur designs just to save a few dollars. You might be the best in your industry but they know their job better than you, so if you want to get a good result, try to depend on your logo design company. I do understand that there are certain logo design companies that charge exorbitant rate to create a logo design but the industry is changing. These days there are companies that offer excellent logos for nominal charges . So before you decide to place your order for your logo design, check the portfolio of the company and then check the price tag. You can definitely find some professional logo designs at affordable rates.
Article Source: EzineArticles.com
Just think of some of the all time great logos, McDonalds', IBM, Nike— the moment you see their logos, even if you see a part of it or may be in Black and White (there comes another important aspect!) are you able to think of anything else than the respective company? The answer is definitely NO! The first thing that comes to your mind is the name of the company. This shows how strong an impression their logo leaves in our mind. Isn't that, what all of us are looking for?
How do you get your logo to leave such a strong long lasting impression? The key to this question is to make it easy to remember. Companies often make the mistake of thinking that a complicated artistic design might work well for them, while the reverse is true, in most cases. The simpler your logo is, the easier it is to remember and so it leaves a stronger impression on the people.
You also need to think of all the possible mediums where you are going to use your logo. You are not going to use your logo in only one medium, you might use it on your business cards and stationery, you might use it in your website, you might also use it in the conventional media like newspaper classifieds and magazines. This is why it is most important to inform your logo designers about the possible mediums where you are going to use your logo. You should also check if your logo looks good in Black and White, because tomorrow if you need to get a document in black and white with your logo on it, it should be very easily compatible to that as well.
In the beginning of this article, I have mentioned, that your logo can successfully convey the character and nature of your business to its viewers. How do we do that? There are a host of factors that are considered before designing a logo. When you place an order for a logo design, as a client it is your responsibility to give a clear brief of your company profile, the industry you are in and the nature of logo that you are looking for, to the designers. If you are not sure about the nature of logo that suits your company, let the logo design firm decide on that. There are many logo design companies who are experienced and they will be much better equipped to suggest you the correct type of logos. Any good logo design firm would conduct a market research about the different types of logos used in your industry by your competitors and their impact on the people. Based on that they will deliver you a set of logos from which you can choose any one and then they will customize that to your perfection.
If you have any corporate colors, as we have red for McDonalds', it will be wise to suggest the designers to use that color in your logo-any good designer would anyhow do that.
One last word, as with any other industry, it is definitely beneficial to buy professional service than to go for any amateur designs just to save a few dollars. You might be the best in your industry but they know their job better than you, so if you want to get a good result, try to depend on your logo design company. I do understand that there are certain logo design companies that charge exorbitant rate to create a logo design but the industry is changing. These days there are companies that offer excellent logos for nominal charges . So before you decide to place your order for your logo design, check the portfolio of the company and then check the price tag. You can definitely find some professional logo designs at affordable rates.
Article Source: EzineArticles.com
Types of Logos
There are various types of logos... their main types are given below... choose your category and see if you find your desired logo style in one of the following...
By LogoDesignSmith.com - Logos & Website in Easy Way!
By LogoDesignSmith.com - Logos & Website in Easy Way!
Top Design Firms
Whenever you will decide to order a design server, you surely go for the review to various design firms, their performance, output, team's professional skill by looking at their portfolio.
But there's one more task you will perform ever prior to review companies, and thats searching for currently active design firms. So here is the link you will find all design firms and their reviews, whether you want to order a logo or a website, a brochure or a stationary item, Just review the given listing and make your decision...
URL of TOP DESIGN FIRMS: http://topdesignfirms.wordpress.com/
But there's one more task you will perform ever prior to review companies, and thats searching for currently active design firms. So here is the link you will find all design firms and their reviews, whether you want to order a logo or a website, a brochure or a stationary item, Just review the given listing and make your decision...
URL of TOP DESIGN FIRMS: http://topdesignfirms.wordpress.com/
Tuesday, April 21, 2009
Secrets of Logo Color
Here are few secrets of logo Colors...
RED This is food color. Ever notice that restaurants use red a lot? It makes you hungry by increasing your body's metabolism. Red suggests aggression, hostility, heat, stop, error, warning, danger, error, fire, lushness and passion. Here's the Red Challenge - see if you can find an air conditioning company with a lot of red in their logo, you probably won't.
YELLOW Yellow suggests the sun, expansiveness, happiness and high spirits. Yellow commands attention and suggests caution. It can be used successfully as a highlight. Here's the Yellow Challenge - see if you can find a financial company with a lot of yellow in their logo.
BLUE Not a good color for hospitals. Blue suggests the peaceful, the sad and water. Blue is often associated with the male. Blue is a cool color and can visually expand a room. It does not compliment most foods. Blue goes well with warm colors and materials. Here's the Blue Challenge - see if you can find a fast-food restaurant with a lot of blue in their logo, you'll have to look
hard.
GREEN Associated with nature the pastoral and general well-being. Green also suggests envy and jealousy. Green should not be overused. Too much can affect skin tones and the appearance of some foods. Here's the Green Challenge - see how many headlines you see in green, you can - but you'll see a lot more red.
BLACK Black can have negative sociological connotations like evil, mourning, ghostly, night, death and fear. However, black can be very stylish and modern. Black works well as an accent with other colors. Here's the Black Challenge - see if you can find health care organizations with a lot of black in their logo.
RED This is food color. Ever notice that restaurants use red a lot? It makes you hungry by increasing your body's metabolism. Red suggests aggression, hostility, heat, stop, error, warning, danger, error, fire, lushness and passion. Here's the Red Challenge - see if you can find an air conditioning company with a lot of red in their logo, you probably won't.
YELLOW Yellow suggests the sun, expansiveness, happiness and high spirits. Yellow commands attention and suggests caution. It can be used successfully as a highlight. Here's the Yellow Challenge - see if you can find a financial company with a lot of yellow in their logo.
BLUE Not a good color for hospitals. Blue suggests the peaceful, the sad and water. Blue is often associated with the male. Blue is a cool color and can visually expand a room. It does not compliment most foods. Blue goes well with warm colors and materials. Here's the Blue Challenge - see if you can find a fast-food restaurant with a lot of blue in their logo, you'll have to look
hard.
GREEN Associated with nature the pastoral and general well-being. Green also suggests envy and jealousy. Green should not be overused. Too much can affect skin tones and the appearance of some foods. Here's the Green Challenge - see how many headlines you see in green, you can - but you'll see a lot more red.
BLACK Black can have negative sociological connotations like evil, mourning, ghostly, night, death and fear. However, black can be very stylish and modern. Black works well as an accent with other colors. Here's the Black Challenge - see if you can find health care organizations with a lot of black in their logo.
Logo Designing Firm
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How to Order a Logo Design
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