Secrets of Logo Color

Here are few secrets of logo Colors...

RED This is food color. Ever notice that restaurants use red a lot? It makes you hungry by increasing your body's metabolism. Red suggests aggression, hostility, heat, stop, error, warning, danger, error, fire, lushness and passion. Here's the Red Challenge - see if you can find an air conditioning company with a lot of red in their logo, you probably won't.

YELLOW Yellow suggests the sun, expansiveness, happiness and high spirits. Yellow commands attention and suggests caution. It can be used successfully as a highlight. Here's the Yellow Challenge - see if you can find a financial company with a lot of yellow in their logo.

BLUE Not a good color for hospitals. Blue suggests the peaceful, the sad and water. Blue is often associated with the male. Blue is a cool color and can visually expand a room. It does not compliment most foods. Blue goes well with warm colors and materials. Here's the Blue Challenge - see if you can find a fast-food restaurant with a lot of blue in their logo, you'll have to look
hard.

GREEN Associated with nature the pastoral and general well-being. Green also suggests envy and jealousy. Green should not be overused. Too much can affect skin tones and the appearance of some foods. Here's the Green Challenge - see how many headlines you see in green, you can - but you'll see a lot more red.

BLACK Black can have negative sociological connotations like evil, mourning, ghostly, night, death and fear. However, black can be very stylish and modern. Black works well as an accent with other colors. Here's the Black Challenge - see if you can find health care organizations with a lot of black in their logo.